Wii Accessories Direct is an online retailer offering accessories for the Nintendo Wii console in America. What makes Wii Accessories Direct interesting is that the business is not directly involved in the fulfilment of orders. The business uses an order fulfilment method called dropshipping. Whenever it receives an order from a customer on the site it forwards the order on to the manufacturer of the product being ordered who then delivers it to the customer. The business is still able to pay the wholesale cost of the products but avoids other costs such as storage and the cost of the staff that would be necessary to process the orders.