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SEO is one of the most important services we offer. To get the most business benefit from your website you need to appear on the first page of Google for the appropriate user searches. We research your market for you and identify the most common searches made for products or services that your business offers. We then use a range of techniques to ensure that your business is shown on the first page for these searches. Appearing in Google search results is completely free and will drive a lot of traffic to your business. SEO is a long term strategy which can take months to pay off, but once the right results are achieved, it is easy to maintain and will offer long term benefits to your business. In the past people would use specialist magazines, newspaper ads and the yellow pages to find a suitable business to provide the products or services they need. Now people use the search engines. This is an ideal time for businesses in many industries to start expanding their business online. By getting online before your competitors, you ensure yourself a better search engine position, more traffic and more customers. It is these methods that we will employ to give you better search engine presence.
How will you optimize my site to get better search engine placement?
There are a variety of methods that can be
utilised to get better search engine placement. These methods are
typically divded into two categories known as 'black hat' and 'white hat'
techniques. Black hat techniques aim to trick the search engine into
thinking your content is more relevant or popular than it actually is.
Black hat techniques typically get better results in the short term but
in the long term they can result in your site being banned from the
search engines and will certainly result in a long term reduction in
search engine presence. White hat techniques on the other hand aim to
improve your site's accessibility to the search engine crawlers, rearrange your content to emphasise the important keywords, reinforce
aspects of your site that search engines look at using only sanctioned
methods and increase your presence within your site's online
Why do I need to optimize my website for search engines?
Search engines have become the first port of call for internet users looking for new information. They possess information on the vast majority of websites available. 95% of search engine users don't look past the first page of results, so if you do not appear on this page for appropriate searches and your competitors do they will capture the majority of new leads from this important customer stream.
Why can't I just use pay per click marketing or other paid methods?
With pay per click marketing and other paid online marketing methods you have to pay for every single new visitor you receive. These marketing methods are becoming incresingly competitive to the point where in many industries you are likely to have to pay more for each new customer than you are likely to gain in revenue from them. With SEO all of your new leads are free. Customers place greater trust in natural search results than paid search results. This is because they know the natural search results have earned their first page position through the value of their website content, whereas paid first-page placements typically hold information that is less relevant to their search query.
How will I know that your services are having a positive effect on my site?
We use a tracking service called google analytics and webmaster tools to keep an eye on how your site is performing online. We can make reports on your sites is performing with the major search engines before we begin optimisation and again at regular intervals to keep you informed of your sites progress. Search engine optimiation is a medium to long term strategy that in the short term will show little improvement when white hat techniques are employed. In the long term however your site will develop a stable search engine presence that takes very little work to maintain.
How much does SEO cost?
This is difficult to say. As every website and market is unique the amount of time required will vary dramatically. If you are interested in enquiring further just use the the Contact Us link at the top of this page and we will generate a unique quote for your business. We offer a range of options to suit everyone's needs and our quotes come with absolutely no obligation. If you decide not to go ahead we won't hound you with salesmen or try to scare you into signing up with tales of potential woe. Every business is unique and we keep this in mind when tailoring our service.